Large language model (LLM) users might rely on others (e.g., prompting services), to write prompts. However, the risks of trusting prompts written by others remain unstudied. In this paper, we assess the risk of using such prompts on brand recommendation tasks when shopping. First, we found that paraphrasing prompts can result in LLMs mentioning given brands with drastically different probabilities, including a pair of prompts where the probability changes by 100%. Next, we developed an approach that can be used to perturb an original base prompt to increase the likelihood that an LLM mentions a given brand. We designed a human-inconspicuous algorithm that perturbs prompts, which empirically forces LLMs to mention strings related to a brand more often, by absolute improvements up to 78.3%. Our results suggest that our perturbed prompts, 1) are inconspicuous to humans, 2) force LLMs to recommend a target brand more often, and 3) increase the perceived chances of picking targeted brands.

The social media revolution has changed the way that brands interact with consumers. Instead of spending their advertising budget on interstate billboards, more and more companies are choosing to partner with so-called Internet "influencers" --- individuals who have gained a loyal following on online platforms for the high quality of the content they post. Unfortunately, it's not always easy for small brands to find the right influencer: someone who aligns with their corporate image and has not yet grown in popularity to the point of unaffordability. In this paper we sought to develop a system for brand-influencer matchmaking, harnessing the power and flexibility of modern machine learning techniques. The result is an algorithm that can predict the most fruitful brand-influencer partnerships based on the similarity of the content they post.

Churn happens when a customer leaves a brand or stop using its services. Brands reduce their churn rates by identifying and retaining potential churners through customer retention campaigns. In this paper, we consider the problem of classifying micro-posts as churny or non-churny with respect to a given brand. Motivated by the recent success of recurrent neural networks (RNNs) in word representation, we propose to utilize RNNs to learn micro-post and churn indicator representations. We show that such representations improve the performance of churn detection in microblogs and lead to more accurate ranking of churny contents. Furthermore, in this researchwe show that state-of-the-art sentiment analysis approaches fail to identify churny contents. Experiments on Twitter data about three telco brands show the utility of our approach for this task.

In particular, we investigate demographic business. Banks, telecommunication companies, airlines, Internet churn indicators (obtained from users of microposts), service providers, pay TV companies, and insurance content churn indicators (obtained from the textual firms etc., utilize customer churn or attrition rates as one of content of micro-posts), and context churn indicators (obtained their key business metrics. This metric is important as the from threads containing the micro-posts). We examine churn rate of a business is a good indicator of customer response factors that make this problem more challenging and investigate to services, pricing, and competitions. The ability to the performance of several state-of-the-art machine identify churny contents / behaviors can enable early intervention learning techniques on this problem. A challenging aspect processes (as part of retention campaigns) and ultimately of such classification task is that churny contents can be expressed a reduction in customer churn.